Christmas is the busiest period in retail, with footfalls and spending higher than at any other time in the year. With this much of a market up for grabs, you need to make sure that your brand is at the forefront of its field. There are a few things you can do to get your products noticed and take your place as the number one brand on the high street in the festive period.
Use innovative marketing campaigns
When you’re thinking about marketing campaigns that you can remember, you very rarely recall a generic advert that might talk about the monthly savings you could make by using that service. On the other hand, the catchy jingle and graphics that stand out stick in the memory, giving you a product that really sticks in the mind. This reach can now be further expanded with the use of advertising on social media, meaning you can reach your audience at any time, no matter where they are. If your customers are always thinking about you, that’s the first step to market dominance over Christmas.
Analyse in depth
Whilst marketing strategies are all well and good, an emerging trend in maximising business returns is the use of business analytics. If you can statistically assess where in your stores you find the most footfall, the products that earn you the most profit per item, or the type of demographics that will buy your products more than any other, you can tailor and tweak your shopping experience to persuade consumers to buy more and more in your stores. This analytical way of thinking can also be applied to the previously mentioned social media campaigns, meaning the efficiency of every part of your business is maximised.
This may seem like an obvious point, but businesses that are easily noticed are far more likely to gain customers. You’ll often see broadband companies advertising their products at stalls in busy cities, drawing in eyes to the product. If your business were able to do so, a significant number of people’s eyes would be brought to the product, and if you could offer any form of sample then customers would know just how good the product is. Face to face discussions encourage greater loyalty to a product as they can link a friendly face to what they’re buying, and this is best achieved through actively meeting the customers face-to-face.