Gareth Jones built a strong reputation at Shop Direct where he played a key role in turning a catalogue business into a leading digital retailer.
It’s interesting, therefore, that following a short spell as online boss at Missguided, Jones’ next career move is to become
MuscleFood may not be on every retail observer’s radar, but among the gym and fitness
Jones has been brought in by founder Darren Beale, who currently serves in the chief executive role and will now move into a part-time, non-executive position. His task will be to scale the etailer’s infrastructure, production and technology and capitalise on the one million active customers MuscleFood already has on its database.
Having built the award-winning digital and data platform for the Very.co.uk website, Jones is well qualified for the task.
Beale notes he was “very fortunate” to attract someone of Jones’ calibre to run MuscleFood, and indeed it’s hard to imagine a senior executive in
Traditional career paths, however, seem somehow less applicable in the tech sphere with the chance
Robin Terrell springs to mind as another digital leader who cut his teeth working for big brands before deciding that chairing start-ups like on-demand workforce provider Catapult and smart home security pioneer Cocoon was where his future lay.
Harvard Business School graduate Jones has seemed destined for a successful career in retail ever since his first job on the
Working under Mark Newton-Jones and Alex Baldock at Shop Direct will have given him further inspiration and it would be no surprise to see MuscleFood power its way into the retail mainstream under Jones’ leadership.