Over the last few months, the business world has had to face numerous challenges. These effects have become most apparent in the retail industry with a -5.7% growth across the globe in 2020 so far. To survive this difficult period, business owners need to start innovating their strategies and learning new ways to operate.

If this all sounds overly daunting, then maybe it’s time to invest in some executive coaching. Offering practical strategies and advice on how to improve your leadership skills, they can help you evaluate your strengths and work on your weaknesses. Let’s take a look at some of the ways retail coaching for executives can help future proof your business in light of the COVID-19 pandemic.


The first stage to any future proof business model is to reflect on your current practices. With executive coaching, you can develop greater self-awareness of your competitors on the market and how they compare to your strategies. Plus, you can build your professional skills to improve your communication with your team.

Innovate your business model

Turn your self-reflection into a practical strategy by innovating your business model. An executive coach will help you create a plan for sustainable development, anticipating change and growth at every step and level. In doing so, you can prepare for a post-COVID world and find a way to maximise retail profits.

Optimise your team

As many companies have implemented hiring freezes over the last few months, you must learn to optimise the skills already within your team. As a leader, executive coaching will teach you to evaluate the strengths and weaknesses of your unit so you can allocate resources to the areas most in need.

If you’re looking to improve or remodel your business strategy, invite your team to participate in the process and benefit from their industry knowledge. A fresh perspective is never a bad thing, so whether you need to repurpose current team members to comply with social distancing measures or find new ways to get products to market, do it as a team.

Learn to be flexible

One of the most important lessons we’ve learnt from COVID-19 is that the retail industry needs to become more adaptable. With the government bringing into force new regulations and rules daily, you need to look to the future to plan for every potential scenario. In a retail coaching role, Tony Gregg can help you find a reliable centre on which to orientate your new practices.

For professional executive coaching from our CEO, Tony Gregg, get in touch with our team today.