Online powerhouse ASOS has introduced a new service that enables customers to try products before they pay for them. Their new ‘try before you buy’ option means that customers can have products delivered to their home before they pay for them. 

This service could change the face of online shopping, as it represents another bridge in the gap between online and in-store browsing. ASOS was one of the first to do this by offering a free delivery service. Now, they are bringing the changing room to their customers’ homes.

This new service, which is powered by Klarna Pay Later, allows ASOS app users to try any of the 85,000 products at their home. They can then decide which ones they want to keep and make payment within a 30 day period. Customers need to return the items they do not want within the same 30-day window, otherwise, they risk being charged for them.

Consumers will not be subject to any fees or interest for taking advantage of this service. While it may sound pretty revolutionary, it’s already been implemented by ASOS in Norwegian, Finnish, Swedish, Austrian, and German markets. With over 15.4 million customers around the world, the global trading director of ASOS, Nicola Thompson, has stated that this is just another representation of how the company is always looking for fresh ways to improve the ASOS experience.

Thompson has stated that customers love the buy now, pay later approach and that the company is excited to launch this option on their app in the UK. It’s something that’s bound to go down well with shoppers, enabling them to order clothing in numerous sizes or designs without having to worry about waiting for a refund.

To be eligible for this service, shoppers need to have a UK residential address, be over the age of 18 and have an email address and mobile phone number.

It’s clear to see that ASOS are moving at a fast pace to bring online shoppers what they want, as this news comes less than a month after the retailer launched same day deliveries. The company trialled the service to a selected 122 London postcodes, enabling shoppers to benefit from same day deliveries if they placed their order before 10 am between Sunday and Friday. Shoppers will be hoping this is something that is rolled out across the UK on a permanent basis.

Online shopping by Robbert Noordzij licensed under Creative commons 4